BMW Hopes That Its Mini-Movies Will Sell Cars
"The BMW films tingle with zest in a way that car ads don't anymore. It's the tingle that most of us get to experience only when poring over Car and Driver, reading about skidpad performance."
I had been thinking about the amazing 'art-ads' at BMWFilms as a sort of 21st century art patronage. In this review, Elvis Mitchell points out something else about them: they shame the banal car ads we're inflicted with ever day.
"The BMW films tingle with zest in a way that car ads don't anymore. It's the tingle that most of us get to experience only when poring over Car and Driver, reading about skidpad performance."
I had been thinking about the amazing 'art-ads' at BMWFilms as a sort of 21st century art patronage. In this review, Elvis Mitchell points out something else about them: they shame the banal car ads we're inflicted with ever day.
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