Survivor Collectible Card Game

"Castaway game cards from the game are already popular among collectors who are buying and selling them online at a premium. Bidding wars over Upper Deck's Survivor trading cards on several online auction services are as cutthroat as the game itself."

Survivor is now adding series two losers to it's CCG. How popular is this game, really? When I asked about it at my local game store they unloaded all their demo packs on me for free, and cards are going at cost on Ebay. Anyone wanna bet that the news story quoted here was written by someone on staff at Upper Deck?